TheGoodviv & Hana Lisa HaferKamp
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#Ihavemyshittogether

#ihavemyshittogether is a collaborative project between TheGoodVIV and Hanna Lisa Haferkamp, a maker and business owner also based in Berlin.

Inspired by our joint love of plants, geometric designs and playfulness, we set out to create a line of accessories for women like us - women who try to balance being a kick-ass business owner with going to the movies with our best girlfriends, who feel like they have their shit together sometimes, but more often than not need a gentle reminder that they are actually doing awesome stuff, who appreciate good design and craftsmanship and playfulness combined with environmental awareness.

 
 
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Defining The Target Demographic

After an hour long conversation drilling Hanna Lisa on her ideal audience, what they are drawn to, the colors they prefer and how they identify, I provided an analysis that synthesized the information. This became a guide for her to use as bumper guards as she grows her brand and talks to her customers.

 


Design drafts

Working with Hanna Lisa is a wonderful collaborative endeavor. After presenting and discussing original sketches, I went back to the studio and cranked out the patterns to the right, Three of which went into final production. 

 

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Printing Production

There is nothing better than putting designs into production. Hanna Lisa and I worked together closely with our fabric manufacturer ordering a dozen fabric swatches to decide on fabric quality and print perfection.

The final products can be found on her Instagram and of course in the online shop