Web and Graphics developed during my time as the Creative Director at Roots Studio,
a non-profit that offers limited edition posters from the original artworks or rural indian artists.
Graphics & manufacturing
I got on board at Roots Studio when the company was still refining its brand and products. I began by manipulating the original artwork, creating new designs for a line of scarves in a collaboration with the print on demand company VIDA. After a successful launch of those products I stayed on and took on more responsibility as the Creative Director.
Branding and Graphics
There was a plethora of work to be done and I spearheaded our branding by developing and defining a guide for company colors, font, and voice.
Wire Framing & Newsletter Design
I worked closely with the development team providing them with research, examples and wireframes for our website.
The Newsletter was a joy to design as I learned to navigate my way around Mailchimp.