Roots Studio

Web and Graphics developed during my time as the Creative Director at Roots Studio,

a non-profit that offers limited edition posters from the original artworks or rural indian artists. 


Graphics & manufacturing

I got on board at Roots Studio when the company was still refining its brand and products. I began by manipulating the original artwork, creating new designs for a line of scarves in a collaboration with the print on demand company VIDA. After a successful launch of those products I stayed on and took on more responsibility as the Creative Director. 


Branding and Graphics

There was a plethora of work to be done and I spearheaded our branding by developing and defining a guide for company colors, font, and voice.  

homepage wireframe5 copy.jpg

Wire Framing & Newsletter Design

I worked closely with the development team providing them with research, examples and wireframes for our website.
The Newsletter was a joy to design as I learned to navigate my way around Mailchimp.

Vivian is as creative, passionate, and imaginative as she is grounded and practical. She is as strategic and artistic, as she is rolling up her sleeves and getting things done. The distance was hardly an issue and over time Vivian was indispensable on the team. Despite being across different continents, Vivian was closely embarking on this year long journey with us.
— Rebecca Hui, Founder