The Big Picture Package


A.K.A. The Brand Identity Package

You've got a great idea and a solid logo, now you're ready to build out your content, upload your handmade products and write that damn 'about me' page. You know every little detail about this dream business you're starting and my goodness is it hard to step back and see the big picture. I can help you with that. Together we will clarify and refine the personality and ethos of your brand, and how that is represented visually. 


What Is included

  • Brand Analysis Write up
  • Brand Style Guide
    • 2 Drafts that include
      • Mood board of 'on-brand' images
      • Textures + patterns
      • 2 Web fonts
      • up to 6 Pantone Colors

Brand Analysis 

The Brand Analysis is a page long write up detailing your concept, your essence and ethos, who your customer is and where you exist within your industry. It clarifies communication not only between the two of us but to your future customer, your mom, and your investor. You'll receive a handover meeting where I'll further explain my thought process and we can dive deeper with your feedback of the Analysis.

“Having someone look at your business from the outside, ask you lots and lots of very good (and sometimes painful) questions and then discover facets of your business you’ve never been able to voice or pinpoint with words is incredible.” –Hanna Lisa Haferkamp, Co-founder Making Stories

Brand Style Guide

The Brand Style Guide you will receive is a design rule book, a resource guide and decision maker. Your Brand Style Guide will help you with everything, from adding a new product, to expanding your marketing strategy on a new platform. It is more flexible than a premade branding template because it allows for natural fluctuations, and endless design asset output. You’ll never feel limited by the Brand Style Guide, you’ll feel the extra brain space every time you open the file, and 60% of your design choices have already been made. There are two feedback rounds included in the package, both of which include a meeting where we talk about your reaction and my thought process. 

What It Costs

The Big Picture Package
Additional file types: 
€ 15.00 each
Additional Brand Style Guide Feedback Rounds:
Start at € 50.00

I want this package!

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